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    Alex Green
    Case Study

    Alex Green

    Founder of Loom Consulting

    Loom Consulting works with boards and executive teams to explore partnerships, shared services, mergers, and operating model change without rushing toward a predetermined answer.

    About Alex

    20 years of sector leadership.

    I am a Sydney-based consultant who has spent two decades in the for-purpose sector. I’ve served as a CEO, a board president, and I have personally led organisations through the complex reality of merging.


    I know what it feels like to sit in the boardroom weighing mission against money. I founded Loom Consulting because the sector needs a guide who understands the emotional weight of these decisions, not just the legal mechanics.


    2024 - Present

    Founder

    Loom Consulting

    Helping For Purpose organisations explore and deliver collaboration and innovation to maximise their impact.


    2024 - Present

    CEO

    Together4Youth

    Improving wellbeing amongst young Australians through collaboration, impact measurement and innovative approaches.


    2020 - 2024

    Chief Executive Officer

    The Arthritis Movement

    Health Promotion charity helping people with arthritis, formed from the merger of Arthritis NSW and Arthritis QLD.


    2017 - 2020

    CEO

    Outward Bound Australia

    Helping people discover, develop and achieve their potential.


    2012 - 2017

    CEO

    Sir David Martin Foundation

    Leading excellent youth welfare charity to the next stage of its development.


    2008 - 2012

    Fundraising Manager

    Guide Dogs NSW/ACT

    Established multi award-winning fundraising program at Australia's most trusted charity.

    The Transformation

    The Old Way
    Word of Mouth
    Disconnected step
    No Lead Gen Manual
    Disconnected step
    Basic Website
    Disconnected step
    Post-it Notes CRM Manual
    Disconnected step
    Hard to scale without burning time
    Previous site (Video)
    The Alphally Way
    Linkedin Traffic & Network
    Auto
    Premium Site
    Auto
    Lead Magnet/ Quiz
    Auto
    Automated Nurture
    Automated Backend (Pipeline, Bookings, Emails) - now has capacity to scale
    New site link

    And the best part?

    Like many of our clients, Alex didn't have the time or bandwidth to go do this themselves, so we handled it all. They barely have to look at the admin or tech now.

    Alex is not stuck trying to figure out the admin himself or hiring a bunch of VA's to help. If he needs something changed - we handle it for him. If he gets stuck learning the platform - we will help him. So they're never left alone figuring it out and wasting time.