About Alex
20 years of sector leadership. I am a Sydney-based consultant who has spent two decades in the for-purpose sector. I’ve served as a CEO, a board president, and I have personally led organisations through the complex reality of merging.
I know what it feels like to sit in the boardroom weighing mission against money. I founded Loom Consulting because the sector needs a guide who understands the emotional weight of these decisions, not just the legal mechanics.
2024 - Present Founder Loom Consulting Helping For Purpose organisations explore and deliver collaboration and innovation to maximise their impact.
2024 - Present CEO Together4Youth Improving wellbeing amongst young Australians through collaboration, impact measurement and innovative approaches.
2020 - 2024 Chief Executive Officer The Arthritis Movement Health Promotion charity helping people with arthritis, formed from the merger of Arthritis NSW and Arthritis QLD.
2017 - 2020 CEO Outward Bound Australia Helping people discover, develop and achieve their potential.
2012 - 2017 CEO Sir David Martin Foundation Leading excellent youth welfare charity to the next stage of its development.
2008 - 2012 Fundraising Manager Guide Dogs NSW/ACT Established multi award-winning fundraising program at Australia's most trusted charity.
The Transformation
From scattered tools to a streamlined, automated system.
Before Alphally
Relied purely on word of mouth
No predictable lead generation system
Online presence didn't match real-world expertise
Used post-it notes and manual writing as his CRM
Hard to scale without burning time
After Alphally
LinkedIn Traffic & Network flow directly to his Premium Site
Leads capture via Lead Magnet / Quiz
Automated Nurture sequences build trust
Automated Backend handles Pipeline, Bookings, and Emails
Now has the capacity and infrastructure to scale
Alex doesn't have to touch the tech.
Alex is not stuck trying to figure out the admin himself or hiring a bunch of VA's to help. If he needs something changed - we handle it for him. If he is learning the platform and gets stuck - we help him.
So they're never left alone figuring it out and wasting time.