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    Elena Shirokaya
    Case Study

    Elena Shirokaya

    Leadership Advisor & Founder

    Building Human Capacity in an AI Era | Former Private Equity Investor | Psychology Msc

    About Elena

    Elena's work bridges the worlds of investment, psychology and leadership.

    Elena Shirokaya is an entrepreneur, leadership advisor, and impact investor with more than twenty years of experience across consulting, institutional private equity, and leadership development.

    After overseeing $500M+ in private equity portfolios and serving on multiple private equity advisory boards, she shifted her focus toward strengthening the human capacity behind major capital decisions.

    Today she works with executive teams and investors to expand leadership capacity and connect capital with solutions in climate, education, and health.


    Personal Story

    Elena grew up between instability and resilience.

    Her father struggled with alcohol, and life at home could be unpredictable. But every summer she returned to the Ukrainian countryside, where she spent months working in gardens and listening to stories from people who had survived the war and rebuilt their lives.

    It was there she learned her first lesson in leadership and legacy: people still spoke about her grandfather with respect long after he passed away.

    How you treat people outlives any title you hold. Those lessons continue to shape her work today.

    In 2006, Elena immigrated to Belgium, where she met her husband Joaquin. They since, now as a family of five, lived in Belgium, the UK, Spain and now Bulgaria.


    Now she runs an online consulting business aimed at helping leaders and organisations build human capacity through leadership development, nervous system regulation, burnout prevention, identity development, and organisational transformation.

    The Transformation

    The Old Way
    LinkedIn Traffic
    Disconnected step
    ClickFunnels Site Manual
    Disconnected step
    Lead Magnet
    Disconnected step
    Calendly Manual
    Disconnected step
    Manual Invoicing Manual
    Disconnected step
    No Follow-ups Manual
    Previous media site
    The Alphally Way
    Premium Site
    Auto
    Integrated Quiz
    Auto
    Automated Booking
    Auto
    CRM Pipeline
    Auto
    Email Nurture
    Auto
    Thank You Page
    Built-in Invoicing
    New site link

    And the best part?

    Like many of our clients, Elena didn't have the time or bandwidth to go do this themselves, so we handled it all. They barely have to look at the admin or tech now.

    Elena is not stuck trying to figure out the admin herself or hiring a bunch of VA's to help. If she needs something changed - we handle it for her. If she gets stuck learning the platform - we will help her. So they're never left alone figuring it out and wasting time.