About Elena
Elena work bridges the worlds of investment, psychology and leadership. Elena Shirokaya is an entrepreneur, leadership advisor, and impact investor with more than twenty years of experience across consulting, institutional private equity, and leadership development.
After overseeing $500M+ in private equity portfolios and serving on multiple private equity advisory boards, she shifted her focus toward strengthening the human capacity behind major capital decisions.
Today she works with executive teams and investors to expand leadership capacity and connect capital with solutions in climate, education, and health.
Personal Story Elena grew up between instability and resilience. Her father struggled with alcohol, and life at home could be unpredictable. But every summer she returned to the Ukrainian countryside, where she spent months working in gardens and listening to stories from people who had survived the war and rebuilt their lives.
It was there she learned her first lesson in leadership and legacy: people still spoke about her grandfather with respect long after he passed away. How you treat people outlives any title you hold. Those lessons continue to shape her work today.
In 2006, Elena immigrated to Belgium, where she met her husband Joaquin. They since, now as a family of five, lived in Belgium, the UK, Spain and now Bulgaria.
The Transformation
From scattered tools to a streamlined, automated system.
Before Alphally
Generated traffic on LinkedIn
Sent to a poorly branded Clickfunnels site
Lead magnet with some scattered email follow-ups
Manual Calendly booking form
Manually invoiced clients
No set follow-ups, leaking leads throughout
After Alphally
Traffic flows to her new, premium all-in-one site
Leads take a newly designed, built-in assessment quiz
Prompted to book a clarity call immediately & via automated emails
All details automatically saved and organized in the CRM pipeline
Leads automatically added to her newsletter
Post-booking: Special thank you page increases show & close rates
Built-in Invoicing
Elena doesn't have to touch the tech.
Elena is not stuck trying to figure out the admin herself or hiring a bunch of VA's to help. If she needs something changed - we handle it for her. If she is learning the platform and gets stuck - we help her.
So they're never left alone figuring it out and wasting time.